Every episode begins with the blog page of the Gossip Girl blog with Serena's picture from the pilot episode. Afterwards, a recap of events relevant to the upcoming narrative is shown, which ends again with the blog page, only this time with a picture from other character(s) with a text about a recent event connected with the picture.

The narrator is always Gossip Girl, voiced by Kristen Bell. She begins the recap with the sentence "Gossip Girl here, your one and only source into the scandalous lives of Manhattan's elite," and usually ends the episode with "You know you love me. xoxo, Gossip Girl."

Season 1 featured 18 episodes and began airing on September 2007.

Now into there fourth season, beginning in autumn 2010.